In addition to edits and rewrites of existing plans there are 4 types that we do. The descriptions below are general because Occentra will customize each plan for it's specific purpose. We build each plan from scratch and DO NOT use templates, "canned" or pre-formatted plans.The Concept Summary-This is an expanded executive summary that is used for 2 primary reasons. First it is used to recruit partners, initial employees, strategic alliances, suppliers etc. It is also used to decide whether or not you have a worthwhile business venture. They are usually between 5-15 pages in length and include things such as what problems the venture will be solving, how the venture is a better or unique concept compared to businesses that already exist, how the venture will be promoted and sold, and what resources will be required to make it happen.
The Investor Plan
-This plan is used as a tool to get individual, private and institutional (corporate sponsors) investors excited about participating in the business. It is an expansion of the Concept Summary. The purpose of the Investor Plan is to get investors to continue discussions with you. It adds weight to the opportunity by summarizing the competence of the entrepreneurial team and by including projected financial statements. It also answers the question most investors have, "What kind of return can I hope to get if the business is successful.
The Bank Plan
-This plan is design to get a bank loan, so it is written in "bank language". As you know, all the bank wants is to get their money back with the agreed upon interest. Banks usually require a solid operating history with positive cash flows OR collateral. This plan includes things like historical financial ratios , assets, collateral, etc.
The Operations Plan
or Operations Manual- This is a thick, comprehensive plan or set of plans that will eventually end up being in at least one 3-ring binder This plan contains all of the details. benchmarks and deadlines documenting exactly how the owners/managers plan to operate the venture. It contains detailed research data (market, competitor analysis, etc), services & product specifications, promotional material samples, intellectual property strategies, project management charts, and anything else that lays down in detail how the venture will be operated. This plan requires an extensive amount of time and energy to complete compared to the other plans.
